Strategic Marketing Planning
- Author: Colin Gilligan and Richard M. S. Wilson
- Language: ingliz tilida
- Writing: ingliz yozuvida
- Publisher: British Library Cataloguing in Publication Data
- Year: 2003
- Views: 88
Over the past decade the marketing environment has changed in a series of dramatic and farreaching ways. Among some of the most significant of these changes has been the emergence of what within this book we refer to as ‘the new consumer’and ‘the new competition’.