Evolution of Telecommunication Services

In the telecom world, services have usually been conceived with a specific mindset. This mindset has defined the traditional characteristics of these services; services distinguished by their linkage with the access network, tight control over service use (e.g., authentication, billing), lack of deep personalization capabilities (mass services only), and reliance on standardization to achieve end-to-end interoperability between all the actors of the value chain (e.g., operators, platform manufacturers, device manufactures). In addition, telecom operators - which we will also refer to as “Telcos” in the following - have been used to holding a brokering position because of their control of communication networks.